If you are looking at your Google Analytics (and if you are not that is another blog of why you should be) you will see in your Audience Overview a figure a percentage identified as "Bounce Rate". The definition is "the percentage of visitors to a particular website who navigate away from the site after viewing only one page" Basically a user comes to your website, lands on a page and then leaves your website from that same page without clicking on anything...

Your text is not the only content that can be enhanced by using correct SEO techniques. Images have the capability to have both a Title and an ALT text and you should use both. Images are still content and there will always be a percentage of visitors who land on your website through an image search. Advisory Titles When you visit a website and see an image, if you move your mouse and hover over an image the description you see is the Advisory Title. This is a great place to describe yo...

I could not make it through a day without this handy tool. I use ShareX all day. ShareX is a free and open-source screenshot and screencast utility for Microsoft Windows.. ShareX can be used to capture full screen or partial screenshots, such as rectangle capture and window capture. After capture, a screenshot can be exported as an image file or you can use the URL which is what I most commonly use -  It is such a time saver and really helps when you are trying to expl...

So your website is up and running and you have managed to cut through Google and get some good rankings happening for your web pages. And then you go and change the name of a page! Google will no longer be able to find that page as it has "indexed" it with what the page was called before you changed it. When that page comes up in Google and a viewer, a potential customer, clicks on that link it will come up with Page Not Found (404 error). Not the end of the world but...

When a new client comes on board they often have not yet registered their domain name.  They may have some ideas of what name they would like. Most often we would register the .com.au version of the domain name they have decided on, as they are transacting business in Australia. However, I always recommend that the client also purchases the .com extension as well if it is available. The reason to do that is to protect your "brand" or "intellectual property&q...